- To provide the highest standards of safety to all our climbers.
- To work towards best sustainable tourism practices
- To provide inclusive access to tree climbing for all.
- To have fabulous fun in the great outdoors.
- To inspire confidence in all who climb with us.
- To deliver an exceptionally high-quality customer experience.
- To inspire an appreciation and a love of trees.
- To promote an understanding of, and care for, trees and forests worldwide.
- To respect the environment and the trees we climb, by operating in an environmentally sensitive and considerate way.